The 24-hour news cycle plus the advent of instantaneous commenting through social media means that corporate executives, CEO’s, and political figures need to be well trained in media techniques to try to “stay ahead of a story.” Otherwise, great damage can be done to their company or cause in an extremely short amount of time.
Tim Sharp, former WOUB News Director and Ohio University faculty member, also spends time traveling the country providing media training to corporate executives
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. His company, Training Services on Demand (TSOD.com) has done work for Cisco, Verizon, GE, Boeing, Walter Reed Hospital and several branches of the military.
“We try to give executives and others practical pointers on how to handle media interviews and conduct press conferences,” Sharp says.
Additionally, Sharp advises executives what not to do in crisis situations.
In a conversation with WOUB’s Tom Hodson, Sharp discusses the complexities of today’s media relations and sites recent examples in the news of what not to do. For example, he talks about the recent water crisis in West Virginia.